MM 3103 - Sydney Wader

Higher Education: University of Oregon  The University of Oregon is a member of the PAC-12 Conference and was founded in 1876. The campus sits in Eugene, Oregon and runs alongside the Willamette River. The average cost of tuition after financial aid is $16,000 with a 69% graduation rate, and a 78% acceptance rate. The website for the University of Oregon is overall aesthetically pleasing by taking a simple approach with school colors and large videos on the home screen like "The Real-World Research Project" make it very appealing. Once you scroll down from their large eye catching video feed they have links to multiple things happening around campus to drawl attention of future students. For example a recent article was 'Hogs and Hazelnuts' which details a Oregon student's plan to assist local farmers to stop filbert worms from destroying hazelnuts and his solution is pigs! Which I don't know about you but I think learning things like that or kno...

 Breaches of Ethics  Large companies and public figures sometimes cross line in the world of ethics to promote or improve their company even if that means ruffling some feathers. Recently in the world of news Google has made their way into headlines and not for the right reasons. Data collection is necessary in the world of artificial intelligence and recently in the collection of this data the use of ethics is missing. A google contractor offered african americans $5 gift cards for playing a "selfie game"  and completing a demographic survey. The contractor failed to mention that while participants were playing this selfie game that it was capturing images of the users for a facial recognition algorithm. The recruitment firm Randstad did the work for the contractor approaching students, people attending the BET awards, and homeless people. When the workers from the firm were interviewed by The Daily News they revealed that they were told to specifically target ...

Crisis Public Relations You love them or you hate them the Kardashians. The Kardashian family incase you live under a rock consists of five sisters who live their everyday lives in the spotlight with their manager mom Kris Jenner. They have been featured on their own reality television show, Keeping Up with the Kardashians since 2007 and with reality television comes loads of publicity positive or negative. Typically the one taking the most negative press is Kim Kardashian whose whole career started with the controversial release of her adult film with rapper RayJ being leaked, talk about a rough start in the public eye. The adult video of Kim Kardashian and RayJ was the first major crisis of public relations with obviously tons to follow. However their reality tv show came out a few months after the tape leaked immediately starting a negative image for the sister. When asked about the tape a few years later Kim stated that "I felt like I really had to work 10 times h...